The Story Behind "Fake Love". Inspired by a chinese proverb "冰冻三尺，非一日之寒". Three feet of ice is not formed in a single day. It’s a reminder that distance and coldness are built over time, just as trust and warmth are. Fake Love speaks to the slow unraveling beneath the surface, urging us to see the signs and value what’s real.
Plush Hoodie Crafted from our signature plush fabric, the original 7AM hoodie. This piece combines exceptional softness with a clean, minimalist aesthetic. The interior is brushed for a warm, smooth feel against the skin, ensuring 24/7 comfort. Designed for versatility, it’s simple, cozy, and always ready to go. Breathable and easy to move in, this garment offers effortless style and comfort whether you’re out, relaxing at home, lounging, or warming up before a workout.
Unisex. 24/7 everyday wear. Made to remind you: "Some things take time to break, so protect what’s true."
